Kulula Airlines Useful Info
Introducing Kulula Airlines
Kulula's Unique and Humorous Branding
Kulula Carry-on Luggage
Kulula Special Luggage
Kulula Checked Baggage
Kulula Checking In
Kulula's Fleet
Kulula In flight Service
Kulula's Seating options
Kulula Airlines Flight Routes
Routes offered by Kulula
Flying Kulula to Cape Town
Flying Kulula to Durban
Flying Kulula to Johannesburg
Kulula Airlines Holidays and Specials
Package Holidays with Kulula
Booking your Holiday with Kulula
Kulula Specials
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Kulula’s Unique and Humorous Branding
If you’re an avid TV watcher or internet surfer you’ve probably come across several of Kulula.com’s adverts, which never fail to get a laugh out of the South African public. The budget airline extends this light-hearted approach to the livery of their aircraft, with their trademark lime green exteriors and seemingly random words painting on various parts of the carrier’s planes. This unique approach to branding – which has become known as Kulula humour – is one of the reasons for the airline’s continued popularity with the South African public, along with excellent prices and a commitment to customer service.
Kulula humour highlights the airline’s carefree approach to communicating with the public and its existing customers. From tongue-in-cheek advertising to the hilarious announcements that are frequently made on board, Kulula continues to find humorous ways of connecting with its passengers without causing offense. This balance of humour and professionalism has made Kulula a household name as South African air travellers increasingly see the airline as a friendly and accessible company.
For many passengers, the first taste of Kulula humour is to be found in their TV adverts and advertising campaigns which often lean on current affairs to produce their unique brand of humour. During the 2010 World Cup, Kulula was barred from using the tournament’s official name in its advertising campaign. In response, Kulula offered free airline tickets to anyone going by the name of Sepp Blatter, the President of FIFA. More recently, the airline made a humorous offer to pay lobola (a traditional African dowry) for the marriage of Britain’s Prince William to Kate Middleton, asking the question, “How many cows do you
Think Kate is worth?”
Kulula humour is not limited to the airline’s advertising campaigns – passengers frequently report hilarious on-board announcements on the airline’s domestic flights within South Africa. One of the most famous quips aboard a Kulula aircraft was reportedly made by a female flight attendant: “Ladies and gentlemen, welcome to Cape Town. You can disembark in a moment. Except for the hunk in 13A, who is welcome to stay.” Passengers immediately began to search for row 13 - only to discover that it did not exist!
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